Global knowledge and home specialities from TMS
At Hillhead 2014 our Sales Director, Mandy Bromley, gave an insight into the global reach of our tyre pressure monitoring system and also our in-house offering.
Speaking an interview with Paul Moore of International Mining, Mandy gave insights into the processes that apply around the world to mining TPMS technologies. “If you are testing and conducting TPMS trials in one application it is important to realise that one mine is not the same as another in terms of what they are mining, how they manage it, and the way they manage the haul road.”
Mandy went on to detail the challenges of working in all varieties of mines across the globe, “Once you get it working in one location it is not necessarily the case that it will work at an another, even if they are both copper mines and are part of the same company. We still need to do a lot of controlled testing in the new mine before jumping the gun and fitting out the whole fleet.”
Starting in 2004 at AM Bromley we’ve always been technologists, initially embedding our technology IP into products. Up until late 2009 we only worked on integrated systems as Mandy describes them, “technology systems that everyone else then put their name to”. Since then though we’ve introduced our own AM Bromley standalone branded offering, perfect for smaller quarries and mines, such as Wakefield’s Earthmover Tyres, who we developed our original Tire Monitoring System (TMS) wireless direct type pressure gauge and monitoring system for. In Mandy’s words’ “Now we have the best of both worlds – we have our integrated systems that are installed by large tyre service companies with the likes of Kal Tire TTT, Klinge and others; then we have our relatively new standalone AM Bromley system that competes with other “plug and play” type branded offerings but also may be supplied through other partnerships.”
Looking ahead to the future at AM Bromley, we’re excited to be building partnerships in China, India and Russia. In Chile we’ve enjoyed great success, with our partners our Bailac our system is on over 350 trucks, while in the Phillipines we’re on over 200 trucks and growing, with our partners Leemasters.
Summing up AM Bromley’s growth, Mandy stated “Up to 2009 everything was obviously from integrated earnings now with our own TMS systems it represents as much as 40% of our revenue already. And in the last four years our revenue has grown 20% year on year so the wider TPMS market is growing. We have been called the best kept secret in TPMS but we are changing that.”
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